Riceberry (Thai: ข้าวไรซ์เบอร์รี่) is a newly registered rice variety from Thailand originated from a cross-breed between Jao Hom Nin (JHN), the local non-glutinous purple rice and Khoa Dawk Mali 105 (Jasmine rice), the Thai Hom Mali Rice, by Rice Science Center, Kasetsart University, Thailand. From 4 years of strenuous selection for nutritional properties, anthocyanin stability, physical and cooking properties. The outcome is the deep purple whole grain rice with softness and palatable after taste. Riceberry has been the most popular brown rice known for health promoting properties. Attracting people to consume more brown rice is the most significant steps in solving food-related chronic diseases like diabetes, heart disease, high blood cholesterol, obesity and cancers.